We are all fascinated by the Tiger Woods story.It isn't because he is different,but because he is so like us:creating a brand,then having to protect the brand from ourselves.In an image-obsessed world,the brand is all.If the brand falls apart,the re-branding must begin.Surely a coach has written a manual for that,too.We are all living in the Hollywood era,with a certain brand-consciousness that also draws from Madison Avenue.
Whether it's the allure of bad girls or pretzels that are too hard for our aging teeth,we shall quite possibly be scarred and have to repair the damage.The amount of damage varies from individual to individual,but the re-branders are busy all over America and the world tonight.They're watching Tiger,and they're getting ideas.
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